Services

Personal Financial Coaching Services

Personal Finance Guidance Rooted in Trust, Culture, and Clarity

You work hard. You care for your family. But no one taught you how to manage money with confidence.

That’s where Smart Latino Money Coaching comes in.

We offer personalized one-on-one financial coaching designed for Latinos who want to budget better, reduce debt, build savings, and start investing — without shame, confusion, or pressure.

All coaching is aligned with the CFP® Board’s standards of honesty, competence, and fiduciary responsibility, meaning you’ll always get guidance that puts your best interest first.

What Is Financial Coaching?

This isn’t a sales pitch for investment products or a lecture about spreadsheets. This is real, personalized coaching based on where you are now — and where you want to go.
We meet weekly, work through the numbers together, and give you the tools to build a financial life rooted in:

Clarity (no more confusion about where your money goes)
Confidence (know what steps to take next)
Control (spend, save, and invest with intention)

What You’ll Learn and Do:

We focus on 6 Core Areas of Personal Finance — CFP®-aligned but people-friendly:

Your Money Story & Values – Understanding your past to build a better future. This is tailored to your specific needs.
Budgeting – Creating a flexible, livable spending plan.
Debt Reduction – Strategies to pay off credit cards and loans.
Saving Goals – Emergency funds, future plans, and more.
Investing Basics – What to know before you get started.
Planning Ahead – Protecting your family and building long-term peace of mind

What You’ll Get:

Weekly 1:1 money coaching sessions (6 total, 45–60 min)
Action steps after every session
A downloadable Smart Latino Money Toolkit (budget tracker, debt plan, savings templates, etc.)
Email/voice support between sessions

Price:

Only $195 for the full 6-week program
That’s less than what most people pay for a single consultation, because we believe access matters.

Who This Is For:

First- and second-gen Latino professionals
Gig workers, single parents, and small business owners
Anyone who wants to take control of their money without feeling judged or overwhelmed

My Promise:

We follow the CFP® Code of Ethics and Standards of Conduct, including:

Fiduciary Duty – We always act in your best interest
Confidentiality – Your financial information stays private
No Product Sales – Coaching is focused on education, not commissions

Ready to Start?

Book a free 15-minute call and let’s see if coaching is a good fit for you.

Because Money Coaching Should Feel Like Empowerment — Not Punishment.

Let’s change the way we think about money, one cafecito at a time.