About Smart Latino Money
Smart Latino Money was created to help Latino individuals and families take control of their finances—without shame, confusion, or guilt.
Whether you’re building your first budget, paying off debt, starting a side hustle, or planning for the future, this space is for you.
Our mission is simple:
Financial empowerment for our comunidad—one paycheck, one plan, one breakthrough at a time.
Why Smart Latino Money Exists
For too long, Latino communities have been left out of the financial conversation.
We’ve been told we’re “bad with money” when the truth is—we’ve just been overlooked and underserved.
Smart Latino Money was created to fill that gap.
We’re here to translate the confusing financial world into real talk—with cultura, corazón, and cafecito.
Here, we talk about money the way we live it: honestly, with hustle, heart, and humor.
Meet Coach Eddie Money
Hey, I’m Eddie—a financial educator, business owner, coach, and proud Latino.
I’ve spent over 20 years helping people build businesses, improve their finances, and create lives filled with purpose and peace.
I hold three advanced degrees, including a degree from the University of California, where I studied Political Science and International Relations, with a focus on international economic policy. I also earned an MBA with a concentration in marketing and organizational management.
I’ve worked in the corporate world as a communications specialist, served as communications director for a national Latino organization, and launched multiple small businesses from the ground up. So I understand the hustle, the pressure, and the drive it takes to build something meaningful, especially when you’re starting from scratch.
These days, my mission is simple:
To educate and empower everyday people—especially in our Latino community—to feel confident with money and create financial peace.
I’m also currently expanding my professional training through advanced studies in financial planning, aligning with the CFP® Board’s best practices for delivering ethical, client-focused guidance.
My Approach to Coaching
When I coach clients, I use a framework based on the CFP® Financial Planning Process—a proven, comprehensive method designed to help you achieve your goals with clarity and confidence.
Here’s how we approach your financial journey, together:
Establish Your Goals & Values
We begin by understanding what truly matters to you—your family, your future, and your peace of mind.
Get the Full Picture
I help you organize and assess your current financial situation, including income, expenses, debt, savings, credit, and more.
Analyze and Strategize
Together, we identify your strengths, risks, and opportunities to improve your financial situation. We build a simple, honest plan you can actually stick to.
Create an Action Plan
Whether it’s budgeting, debt payoff, or preparing to invest, we’ll outline clear, practical steps toward your goals.
Stay Accountable
We follow up, track your progress, and adjust as needed. Coaching isn’t one-size-fits-all—it’s a partnership.
This process is grounded, flexible, and focused on empowerment over perfection. You don’t need to have it all figured out to start. You just need to start.
What You’ll Find Here
This isn’t your typical finance site.
Here, we keep it:
Real – no jargon, no judgment
Relatable – we talk about money the way you talk about money
Rooted – in our culture, our stories, and our values
Whether you’re looking for financial tips, tools, or coaching, you’ll find resources made for us, by us.
Coaching Sessions Are Coming Soon
Need 1-on-1 help?
Want to build a personalized money plan with someone who gets it?
Soon, I’ll be offering affordable coaching sessions for individuals, couples, and families who want real strategies—not cookie-cutter advice.
Money Coaching includes:
- Personalized budgeting help
- Debt payoff strategies
- Goal setting and accountability
- Guidance rooted in the CFP® financial planning process
- Bilingual support, if needed
Join the waitlist or follow us on Instagram [@SmartLatinoMoney] for updates!
